behind the brand

Playground Rascals began long before it had a name - somewhere between a head full of ideas, the dream of owning a business and a little boy who taught me to see the world in brighter colours.

Our brand believes children should be unapologetically themselves - and their wardrobe is the perfect place to start. From your mini mischief-makers to the rising rebels, our aim is to provide pre-loved perfection in a variety of sizes and styles.

Every piece of clothing deserves a second story - grass-stains, puddle jumps and playground adventures: mandatory!